SAS launches SAS Holidays – a brand-new all-in-one travel product

SAS expands its offering with the launch of SAS Holidays. The new concept reflects the rising demand for integrated leisure travel solutions, giving customers the possibility to arrange their entire journey in one place. By combining flights with accommodation, transfers and tailored extras, SAS strengthens its position in the growing holiday market.

With SAS Holidays, the entire trip can now be managed in one place, reflecting SAS’ ambition to expand its offering in the leisure market. The product will be actively marketed going forward, with the campaign line “There’s holidays. And there’s SAS Holidays.” playing a central role.