Riyadh Air and MAHD Academy Announce the Soaring Talents Program

Riyadh Air, the Kingdom’s new national carrier, and MAHD Academy, the largest national initiative dedicated to identifying and developing sports talent in Saudi Arabia, have signed a strategic Memorandum of Understanding (MoU) to foster collaboration across multiple areas of sports development. As part of this agreement, the partners are launching the Soaring Talents program, an initiative designed to accelerate the growth of the Kingdom’s sports sector in line with Vision 2030. This landmark collaboration combines Riyadh Air’s global sponsorship portfolio with MAHD Academy’s expertise in athletic development to nurture local talent and strengthen Saudi Arabia’s presence on the international sports stage.

Through this partnership, both entities will work together to create meaningful pathways for athletes and coaches, facilitate international knowledge exchange, and enhance the overall ecosystem of Saudi sports.