InterLnkd and Viasat to offer targeted onboard shopping to airline passengers

InterLnkd has partnered with Viasat to offer the provider’s airline customers access to AirMall – the first full-scale digital inflight shopping mall – giving carriers a new way to monetise their onboard Wi‑Fi investment. Viasat is a global leader in satellite communications providing inflight broadband connectivity to more than 60 airlines worldwide.

Announced at the World Aviation Festival in Lisbon, the agreement will see AirMall available on Viasat’s Connected Partner Platform, which hosts curated applications, allowing Viasat airline customers to opt in to a global retail channel that connects travellers to more than 20,000 brands in the air.