Etihad Airways and e& UAE sign strategic MoU to boost loyalty programmes and destination marketing

Etihad Airways, the national airline of the UAE, and e& UAE, the telecommunications arm of global technology group e&, have signed a Memorandum of Understanding (MoU) to explore key areas of cooperation. This collaboration aims to enhance customer experience and business synergies across loyalty programmes, marketing activities, sales, and knowledge sharing, ultimately supporting the broader development of Abu Dhabi as a global destination.