Emirates launches hospitality strategy to take its “fly better” customer promise to the next level

One of the biggest people, process, and product initiatives ever implemented at the airline, the new strategy touches on all aspects of service design, development, and learning, and will empower frontline teams to deliver a consistent experience. The Emirates Hospitality principles which underpin the strategy, were created in partnership with the Ecole hôtelière de Lausanne (EHL), one of the world’s top hospitality management schools, over the past two years