Emirates, flydubai and Dubai Finance partner to accelerate ‘Dubai Cashless strategy’

Emirates and flydubai have signed two Memoranda of Understanding (MoUs) with Dubai Finance (DOF) to advance digital payment initiatives and promote ‘Dubai Cashless Strategy’ among international tourists, cementing the city’s position as a global digital economy hub.

With over 18.7 million tourists visiting Dubai in 2024, cash-reliant travellers represent the emirate’s greatest untapped potential for digital payment adoption.

Two separate MoUs were signed by Adnan Kazim, Emirates’ Deputy President and Chief Commercial Officer and Hamad Obaidalla, flydubai’s Chief Commercial Officer with Ahmad Ali Meftah, Executive Director of the Central Accounts Sector at DOF, in the presence of His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive, Emirates Airline & Group, His Excellency Abdulrahman Saleh Al Saleh, Director General of DOF along with senior Emirates Group and flydubai executives.