Cleared for Take-off: oneworld debuts its global marketing campaign

oneworld® has taken to the skies with its newest global marketing campaign, as it continues to soar during its 25th anniversary year.

The campaign, targeted at premium globetrotters travelling for business and leisure, marks the alliance’s first major initiative in five years.

With the aim of expanding its reach to new audiences globally, oneworld’s latest promotion is set to engage over 40 million travellers worldwide up until early December, with new digital out-of-home advertising at a number of key airport locations across the world, including at member airline hubs.