British Airways January sale takes off with savings on flights and holidays

British Airways and British Airways Holidays have today launched their January sale, running until 27 January 2026. Customers can kick off the year in style with great discounts on flights and holiday packages to destinations worldwide, perfect for banishing the winter blues.

The sale features savings on getaways to some of the most-searched holiday destinations this year and those featured in British Airways Holidays’ recent Travel Trends Report, including New York, Orlando, Dubai, the Maldives and Barbados.