British Airways Holidays unveils the travel trends set to shape 2026

Wellness culture continues to impact in 2026, with three trends leaning into this overarching movement. Time loses all meaning, with almost 1 in 5 UK travellers ignoring the clock entirely on holiday, choosing to eat, sleep and explore whenever they choose. Meanwhile body-positivity goes global, with 31% of UK adults reporting that body-positive experiences are more socially acceptable now than a decade ago.¹