British Airways announced as Founding Partner of Olympia, unlocking exclusive benefits

British Airways has been unveiled as the first Founding Partner of Olympia, becoming the naming rights partner for its new music venue and theatre, and offering exclusive benefits to its Club members.

Built as an events and exhibitions venue almost 140 years ago, Olympia is being transformed into a world-leading showcase for global culture, live entertainment, innovation and creativity.

As well as the heritage halls, a new music venue and an outstanding customer-experience theatre, the reimagined destination will be home to two new hotels, 30 bars, restaurants and eateries – offering food ranging from grab-and-go to fine dining, 550,000 sq. ft of best-in-class offices and 2.5 acres of new public space that will be animated with a year-round enlivenment programme. Olympia is planning a phased opening of these new venues from early 2026.